What you need to know about Google AdWords

64.6% of people click on Google ads when they are looking to buy an item online.

How does it work?

Campaigns on AdWords are Pay-Per-Click (PPC) which means you will only be charged when someone clicks on your ad which them takes the to your website/landing page.

Google AdWords is the advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to you website.

Is it right for me?

Google process over 40,000 searches every second on average ad there are over 3.5 billion searches per day worldwide and over 6 million searches performed on Google in Australia every day. Needless to say your audience is searching on Google it’s just whether they can find you.

However while it is a great way to market and promote products and services for many companies, it is not for everyone. It is not necessary that your target audience will be able to locate you online because even in spite of the popularity of the internet, not everyone looks online when in need. This means that AdWords doesn’t fit for some markets.

Does it only cover Search Engine Advertising?

No, it also covers Display Network advertising. Display Advertising are ads seen all over the web outside of search engines, which can often be in the form of text, image audio or video. Display advertising allows you to improve the performance of both offline and online marketing initiatives by giving you the opportunity to extend your messaging, or offers and delivering them to a larger audience on the internet.

Can I edit or pause an Ad?

You can edit, pause, delete, or resume one ad at a time, or you can change many ads at once. Changing the actual ad (such as editing text or uploading a new image) is the same as deleting the original ad and creating a new one, so after editing the ad, its statistics will be reset to zero. The same is true when you move an ad to another ad group.

How much does it cost

The cost of AdWords depends on several variables.

  • Google AdWords is based on an auction system that rewards businesses who have high-quality ad campaigns with lower costs and better ad placement.
  • You can exercise tight control over how your AdWords budget is spent using tactics like ad scheduling, geotargeting, and device targeting.
  • The average cost per click in Google AdWords is between $1 and $2 on the search network. The average CPC on the Display Network is under $1.
  • The most expensive keywords in AdWords and Bing Ads cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance.

(Source http://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost)

Don’t forget to Remarket!

Target your existing audience with a remarketing campaigns. They allow you to target past website visitors based on their specific behaviour on your website whether that be a particular product or page they have visited. This allows us to craft tailored messaging and offers to attract people who are most likely to be interested in your brand. It is a powerful tool when it comes to improving the performance and ROI of your campaigns

We plan Google AdWords campaigns carefully and strategically to cut through the noise and ensure we’re not just providing traffic but using Google AdWords to drive sales. Our strategies are written specifically for your target audience, so they can find what they’re looking for—on your site. Our campaigns are geared at getting you the right kind of traffic rather than lot’s of traffic that doesn’t convert. If you’re interested in talking to us about a Google AdWords campaign then contact us here!