GJ Gardner Homes
Australia's number 1 rated home builder has engaged Hicaliber to deliver a technology stack that works with the existing internal systems. GJ Gardner has offices throughout Australia, New Zealand and the USA. They have an existing Microsoft .NET solution combining an Intranet and Website in one solution. This has limited the capabilities of the marketing team to leverage new digital marketing techniques.
Hicaliber has been engaged to create a web services application protocol interface (API) around the current MS-SQL database that allows for two way data transmission with a middleware solution. The middleware developed from the ground up leverages serverless technology through Amazon Web Services (AWS). Serverless delivers high speed, low cost operations for large data volumes.
The middleware collects data from the Intranet and transmits it via an API to the Wordpress Website(s). This allows the marketing team consisting of Alpha Digital and GJ Gardner to control all digital marketing, blogs, social and seo elements. Data captured through the forms and live chat pass back through the middleware and into the existing intranet.
This solution means the franchisees can continue to use the Intranet without disruption while providing an improved experience for the consumers and increasing conversions.
Utilising the Hicaliber custom WordPress platform we have incorporated all of the key elements such as Property Searching, Google Map Integration, Form Integration and API connectivity. We remove all the superfluous plugins required by other developers by creating our own code. This ensures the website will run quickly and deliver on the marketing teams requirements. All this while maintaining the design teams styling and customer experience expectations.
Host the system on a secure and fast environment. Ensure the system is not offline by having redundancy. To achieve this and more we partnered with Amazon Web Services. We now utilise several AWS service offerings to deliver a superior solution to the agents. We have leveraged the Serverless technology provided by AWS to improve speed, security and reduce costs.
Our middleware has been developed using the Laravel framework and PHP. The data resides in a MySQL database. All of these technologies are running on AWS Serverless technology. Hicaliber has developed a large tool kit over a period of 5 years and this has reduced the time required to deliver the project, It has also meant a reduction in costs to the client. Normally a project of this size would take 12 months and 3 times the budget. We delivered in 7 months and on budget.
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