Digital Experience Platforms (DXPs) and multi experience at scale. 

With the pace of change accelerating, the level of competitive intensity increasing, and consumers expecting more from brands, organisations are under immense pressure to not only accelerate the set-up of omnichannel touch points but also deliver a consistently great multi experience across touchpoints. 

In order to do so, it’s crucial for leaders to understand where they are with digital experience maturity and how sophisticated they are at measuring and delivering digital experiences. DXPs are core to achieving digital experience maturity as they enable organisations to integrate customer data, decisioning and distribution, and gain access to advanced content management and digital marketing features that empower teams to take full control. When implemented with industry-leading design expertise and using best practice design thinking principles it’s possible for organisations to truly deliver on the multi experience promise where user-centricity, convenience and innovation drives adoption and loyalty.