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The Power of Rich Data: Revolutionising Marketing and Sales Strategies

In today’s rapidly evolving marketing landscape, the importance of rich data cannot be overstated. Brands must not only capture customer…

Enhancing Customer Connections: The Power of Forms vs Email Addresses on Your Website

Two common methods for customers to connect with businesses via websites are providing email addresses and using web forms. In this article, we will deep dive into the differences between these two approaches and highlight the numerous benefits of using forms, including CRM integration, email automation, nurture- based communications, and personalised content delivery.

Don’t forget your SEO migration

An SEO migration involves moving an existing website to a new platform or redesigning it, while taking steps to ensure that any existing SEO value is preserved. This process can be complex and time-consuming, but it is crucial to ensure that your website’s search engine rankings, traffic, and revenue are not negatively impacted by the migration.

What to look for in Conversion Rate Optimisation (CRO)

Conversion Rate Optimisation (CRO) is a crucial aspect of any digital marketing strategy. It involves optimising a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. However, it's not enough to simply implement CRO tactics and hope for the best. To truly optimise your website's conversion rate, you need to regularly review and analyse key metrics. Here are the top metrics to review when assessing your website's conversion rate optimisation:

How to tell if it’s time for a website refresh or re-do

Are you wondering whether it’s time to update or completely overhaul your website? With technology and design trends constantly evolving,…

GA4 what you need to know

Google Analytics is a tool that helps businesses track how people use their website. It’s changing, and there’s a new…

Everyone has data, it’s what you do with it that matters.

In today’s world, data is ubiquitous. Every business, organisation, and individual generates and collects vast amounts of data on a…

How to get more leads on your website

Tips From Professional Digital Marketers The main purpose of a website is to be a sales funnel for your business….

What role does the website design discovery process play?

A Web Design Discovery Process Overview What To Expect A website design discovery session is both exciting and mysterious. It…

What to ask in a website kick-off meeting

For new websites and web redesign projects alike, the website kick-off meeting is the crux of the working relationship between…

When to redesign your small business website

Designs keep on changing. Website designs too. To cut it short, design matters a lot when it comes to any…

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