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In today’s rapidly evolving marketing landscape, the importance of rich data cannot be overstated. Brands must not only capture customer…
In today’s fast-paced business landscape, marketing managers face a common and formidablechallenge: bridging the gap between data silos and ensuring…
In the ever-evolving realm of social media marketing, understanding the intricacies of organic algorithms is essential for businesses striving to…
Two common methods for customers to connect with businesses via websites are providing email addresses and using web forms. In this article, we will deep dive into the differences between these two approaches and highlight the numerous benefits of using forms, including CRM integration, email automation, nurture- based communications, and personalised content delivery.
In the fast-paced world of business, staying competitive and delivering exceptional customer experiences is paramount. To achieve these goals, many…
An SEO migration involves moving an existing website to a new platform or redesigning it, while taking steps to ensure that any existing SEO value is preserved. This process can be complex and time-consuming, but it is crucial to ensure that your website’s search engine rankings, traffic, and revenue are not negatively impacted by the migration.
Segmentation of a database is a critical aspect of marketing communication in today’s digital age. By dividing your customer data into smaller groups based on certain characteristics, you can create personalised and relevant marketing messages, allocate your marketing resources more efficiently, increase engagement and conversion rates, gain valuable customer insights, and ultimately improve your return on investment.
Conversion Rate Optimisation (CRO) is a crucial aspect of any digital marketing strategy. It involves optimising a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. However, it's not enough to simply implement CRO tactics and hope for the best. To truly optimise your website's conversion rate, you need to regularly review and analyse key metrics. Here are the top metrics to review when assessing your website's conversion rate optimisation:
In today’s digital age, where we are inundated with information and options, it can be challenging to stand out from…
“The Founder” is a biographical drama film about Ray Kroc, the man who turned McDonald’s into a global franchise phenomenon….
As a franchisor, it’s important to track certain key performance indicators (KPIs) to determine the success of your franchisees. By…
The movie “Moneyball” is based on a true story and depicts the success of the Oakland Athletics baseball team by…
Taking risks can be intimidating, and the fear of failure can often hold us back from pursuing opportunities that could…
As a business owner or manager, it’s important to approach the management of your staff with care and attention. One…
Marketing is an essential component of any business strategy. It plays a crucial role in attracting new customers, retaining existing…
As a marketer, you likely have a lot on your plate. With so many different projects and tasks to manage,…
Real estate administrators play a vital role in keeping real estate offices and transactions running smoothly. From managing schedules and…
In a down market, it’s natural to want to cut costs and wait for the market to shift before investing…
The investment clock is a popular tool used by investors to gain a better understanding of the economic cycle and…
Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) are two software systems that are commonly used by businesses to…
With the pace of change accelerating, the level of competitive intensity increasing, and consumers expecting more from brands, organisations are…
89% of organisations now compete on the basis of customer experience alone, which is unsurprising when 74% of customers are…
Digital acceleration and the proliferation of smart devices, tracking technology, and ability to store mass amounts of data have made…
Digital experience platforms (DXPs) is defined as “an integrated set of core technologies that support the composition, management, delivery and…
From omni channel to multi experience As the digital landscape continues to evolve, omnichannel, i.e. having a presence across multiple…
It’s essential to create outstanding personalised customer experiences that welcome, engage, and nurture potential consumers towards brand loyalty and advocacy….
Demand generation is a marketing strategy that focuses on creating interest and demand for a product or service. The goal…
Are you wondering whether it’s time to update or completely overhaul your website? With technology and design trends constantly evolving,…
Google Analytics is a tool that helps businesses track how people use their website. It’s changing, and there’s a new…
In the realm of digital marketing, the famous quote “Art is what you can get away with” by Andy Warhol…
In today’s world, data is ubiquitous. Every business, organisation, and individual generates and collects vast amounts of data on a…
In today’s business landscape, marketing automation tools such as HubSpot have become essential for businesses of all sizes. HubSpot offers…
It’s a science. Using data to shape your customer journeys, media decisions and creative optimisations up-levels your business outcomes. As…
If you’re a real estate business owner, you may be wondering whether HubSpot is a good fit for you. Inbound…
HubSpot is marketing, sales, and customer service software that helps businesses grow better and without compromise. HubSpot’s CRM platform has…
As a real estate agency, you likely invest a significant amount of time and resources into generating leads. However, not…
When it comes to sales and marketing, it’s important to know when to nurture your leads and when to focus…
In the world of sales and marketing, it can be tempting to promote your product or service as the best…
ChatGPT has the potential to greatly enhance the efforts of marketers by increasing efficiency, improving customer engagement, and driving cost…
The real estate industry is constantly seeking innovative solutions to help streamline processes and improve customer experiences. One of the…
Welcome to the digital-fast era — around you you’ll see hand-held ecommerce shopping, mind-bending virtual reality experiences and personalised content…
We’ve all heard that person: “I don’t participate in Valentine’s day as it’s a made up day by marketers”. This…
Marketing budgets are typically divided into several areas, including advertising, content creation, account-based marketing, and technology and tools. The exact…
It doesn’t take much convincing that understanding the intent of your prospects’ actions can be beneficial in multiple areas of…
The real estate industry has long relied on traditional marketing methods, such as print advertisements and open houses, to attract…
Lead-based franchise businesses need to have an automated lead nurture funnel segmented by persona constantly working in the background for…
Franchise businesses have the unique opportunity to expand their brand and reach new markets through franchisees, but it is important…
Managing a sales team and trying to achieve ever-increasing sales targets can be a difficult task, especially when relying on…
First party data is data that is collected directly by a company from its own customers or users. This can…
Working in between the operating system and the applications running on it, middleware can offer protocols and capabilities to applications…
Generating real estate leads through your website can seem like a daunting task, but it doesn’t have to be. Whether…
If you’re among the majority of companies who say their top sales priority is closing more deals, then a clear…
The real estate industry has seen a consistent trend in recent years, with millennials remaining the largest group of home…
The real estate industry has been undergoing a major transformation over the past few years due to the adoption of…
Real estate technology has been re-shaping the property market for quite some time. Known as proptech, or property technology, it…
Tips From Professional Digital Marketers The main purpose of a website is to be a sales funnel for your business….
A Web Design Discovery Process Overview What To Expect A website design discovery session is both exciting and mysterious. It…
For new websites and web redesign projects alike, the website kick-off meeting is the crux of the working relationship between…
Designs keep on changing. Website designs too. To cut it short, design matters a lot when it comes to any…
Custom software can be a significant investment for a company, both in terms of time and money. The cost of custom software development varies widely depending on a number of factors, such as the complexity of the project, the size of the development team, and the length of the development cycle.
Middleware as a Service (MWaaS for short) means nothing other than that the programming of a middleware is carried out…
Finding one is not as difficult as it might appear if you use the criteria listed below. The criteria are not listed in order of importance, as the project’s needs will dictate the relative importance of each criteria. In some rare cases, for example, knowledge of the technical environment may be the most important criteria (real time process control systems for example).
With over 20 years of software development experience, we have learned that the best approach is to adopt a collaborative…
Computers and software have come a long way since the first digital computers were created in WWII. We regularly use…
While custom software can bring a lot of benefits to your business, it may not be the right solution in…
Hicaliber is a focused Information Technology consulting firm that provides an unmatched level of personalised service and efficiency. Our mission is simple, to build value-creating applications that eliminate the manual business processes in your organisation, enabling your team to achieve and exceed business goals and objectives. Our company is focused on your company’s ROI.
Today’s buyers are self-aware. They know exactly what they want.
Therefore, modern businesses need to focus on the demand generation funnel to boost their brand reach and inform their buyers.
The act of selling products and services through channels like social media, SEO, email, and mobile apps. Basically, it is…
Understanding you and your brand identity Step OneWe’ve developed a questionnaire so we can learn about your business and marketing…
Marketing is a critical aspect of any business. Lead generation, customer outreach, social media, content, and so much more go…
The Ultimate Guide to the Most Successful Channels Many corporations and multi-location businesses are engaging in digital marketing and advertising…
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