Marketing budgets are typically divided into several areas, including advertising, content creation, account-based marketing, and technology and tools. The exact allocation of these funds varies greatly between B2C and B2B marketers. B2C marketers tend to allocate their budgets evenly across all areas, while B2B marketers allocate less of their budget to technology and tools, with a greater focus on content creation, advertising, and account-based marketing.
Our office will be closed from COB Friday the 22nd of December 2023 and will re-open Monday the 8th of January 2024. During that time if you require anything URGENT support please lodge a ticket here.