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Managing a sales team and trying to achieve ever-increasing sales targets can be a difficult task, especially when relying on a collection of varied and often incompatible software applications and manual processes. The process of collecting leads from various sources such as your website, PPC, marketing emails, and various social media channels can be time-consuming and overwhelming. It can take a significant amount of time and effort to manually collate leads on Excel sheets, segmented by region, country, language, and then allocate them to the relevant members of your sales team.
However, with the right sales automation tools, you can streamline your processes and accelerate your sales.
One such tool is a centralised CRM (Customer Relationship Management) platform like HubSpot. By connecting all your inbound channels to this platform, you can automate many of the tedious and time-consuming tasks involved in managing your sales team and leads.
With HubSpot, a contact record for your prospects can be automatically created, eliminating the need for manual entry of information. This ensures that all of your leads are captured in a central location, making it easy to track and manage them. Each contact can then be added to custom lists, segmented by product, stage in the buyer’s journey, language, and allocated to the correct sales team and person.
The platform also offers advanced workflows for automated processes, such as sending sales materials and keeping a timeline of every contact point with the prospect.
One of the major benefits of using an advanced CRM platform like HubSpot is that it eliminates the risk of leads slipping through the cracks. With a centralised system, you can ensure that every lead is fully maximised and not overlooked. Team members can be prompted to set follow-up reminders for contacts, after all engagement attempts. This ensures that no future callbacks agreed with the prospect are forgotten, and that no leads are left unattended.
Another important feature of HubSpot is the ability to enrol prospects who refuse to engage in telephone approaches or require long-term nurturing in automated email sequences. These sequences can be personalised and will automatically cease if the prospect responds with an email or books a meeting. This ensures that no leads are lost due to lack of follow-up or lack of attention.
Deals can also be easily monitored on customisable pipelines, with the ability to create personalised pipelines for individual team members, teams, or regions. This makes it easy to quickly view actual versus target achievement, and adjust your strategy accordingly.
HubSpot also offers a wide range of benefits for sales teams, such as a ‘single point of truth’ for all departments, automated contact detail creation, contact lists segmented with ease, automated email sequences, lead allocation automated through customisable workflows, and management controls that are maximised to allow for higher performance levels. The platform also offers forecasting and reporting capabilities, which are automated for instant views.
With all of these combined features, you can maximise your sales opportunities, increase actual sales, and know exactly how your team is performing. By streamlining your processes and using advanced automation tools, you can focus on what you do best and what your sales team should be spending their time on – selling. With the right tools and strategies in place, you can achieve your sales targets and grow your business.
We are passionate about creating digital platforms for our clients that turn prospects into profits. We develop products that seamlessly connect websites and software systems together with the aim to improve the flow and management of data in any business. Interested?