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Tips From Professional Digital Marketers
The main purpose of a website is to be a sales funnel for your business. Simply put, leads come inside the funnel and come out of the bottom of the funnel as hopeful customers.
Like a funnel, a Website will receive a lot of traffic but convert the most qualified Leads out of all of these Visitors. Do you want to receive more leads on your Website?
Doing so is actually a straightforward process if you’re familiar with how Digital Marketing works. In this article, let’s explore a few simple ways to garner more Leads From Your Website.
Analyse the Parts of Your Website that Generate the Most Traffic
Ideally, you’ll want to investigate the areas of your website that are performing well. There are usually four places where your business may receive visitors: your emails, your Social Media Ads or posts, your live chat portal, and your blogs.
Once you identify where most of your leads are coming from, you should do everything it takes to better nurture them. For example, if you realise that your email list is responsible for most of your website leads, formulate a strategy to continuously send valuable content with clear call-to-action (CTA). This will ensure that your website receives a steady stream of leads.
Optimise Your Lead Generate Process
If you have a strong online presence and are receiving leads through your website, you’ve only fought half the battle. The challenging part is converting these leads.
If your website isn’t useful, your leads will become disinterested and leave your site. If your website’s bounce rate is particularly high, then this is likely happening to you.
You should conduct an A/B test to see why your leads aren’t converting. For example, you could optimise your landing page with a FAQ section that answers all of the preliminary questions your audience may have. Doing this can refine your leads and make them more likely to do business with you. Through analytics, you can get down to the bottom of why your website isn’t performing well and apply an effective solution.
Tweak Your CTAs
Your landing pages shouldn’t be the only thing you tweak. Your CTA is arguably the most important part of your landing page. CTAs should be persuasive and offer value to your audience. Unfortunately, it can take a lot of guesswork and experimentation to arrive at the best CTA for your business. You can expedite this process by performing small changes to your CTA over long periods of time. In one month, rephrase the wording of your CTA and measure its results. Do the same again in the following month, measure, and compare the results to the previous campaign. Rinse and repeat until you have a CTA that’s steadily producing leads for your business. Overall, it will take a great deal of effort and work to generate more web design leads for your business.
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