When to redesign your small business website

Designs keep on changing. Website designs too. To cut it short, design matters a lot when it comes to any website, along with the functionality. Design elements are essential for small-business websites as they provide the necessary pull that a small business needs in the ever-growing digital world.

If any business website is off-colour in terms of design or even design functionality, it can definitely hinder a business’s growth and impede the overall construct of the brand. If the website design is poor, a website redesign is an important step to building a successful enterprise! 

That being said, it is not an easy task. Website redesign involves changing the overall look and feel of the pages on your site and how information flows, improving user experience, and optimising site performance.

Website redesigns are like redesigning or renovating your home to create an everlasting impression and creating a great living space. Website redesigns help small businesses take the leap, improve performance, and bring more leads, sales, & better conversions.

Why is Website Design so important?

A website is essentially the identity of your business and requires unprecedented attention, dedication, investment, time & important design updates to keep you ahead of the curve. When you redesign your website, it can result in massive benefits for your business, although it is not as simple as it seems. Redesigning includes the whole makeover of the website and small changes in functions that can help make the user experience better.

No website is perfect and therefore continuously requires improvement. It is your job to evaluate the performance of your website regularly and identify weak areas. No matter how high profile a business is, a dull online presence can be an obstacle to winning over more clients. The game is about engagement and essential functions and design elements that contribute towards that goal, especially when it comes to small businesses. 

Here are a few of the reasons to redesign your website.

Understanding you have a problem but not knowing where to start is standard. Because of this common challenge, we have created seven quick reasons why you should consider a redesign.

It’s outdated – Users expect websites to be clean, simple, and pleasing to the eye. With so many options to choose from, your website must be unique. If you haven’t updated your website in the last 24-months, chances are it is out of date. If you are unsure, ask your colleagues for an honest opinion. Build a beautiful site that you can be proud of.

NO CTA – Is it clear what you want website visitors to do once they are at your website? You need a call to action on each page of your website. A CTA could be about making a phone call, subscribing to an email list, downloading a document, and more.

No credibility development – Let’s face it, most websites are created to establish credibility. Are you showing customer testimonials? Are you sharing the logos of your clients? Do you explain the reasons people should trust your business? Any industry developers from healthcare and retail to body shop and law firm web design companies can attest to how critical this element can be.

SEO isn’t part of it – If you rank higher on the search engines, your website must be search engine optimised. You have to use the proper keyword phrases within your content. Optimise your images with the correct alt tags. Use the appropriate web page titles to include your target keywords.

It’s slow – You don’t want a website that is frustrating to use. Due to the increasing internet speeds available, users have lower tolerances for wait times. This is crucial on mobile devices. People want sites that load quickly when they are on the move.

It’s not optimised – Review your site on multiple devices: laptops, large monitors, phones, tablets, etc. If your website does not run well on all of these devices, you miss out on traffic and customers.

It doesn’t sell your products – Focus on your return on investment (ROI). All the traffic in the world won’t help you if it doesn’t create money. Reconsider how you advertise your products and services. Make it easy for customers to make a purchase. If you do have a high number of views, consider additional advertising.

Your brand isn’t visible – Are visitors connecting with your company? Do some research to see if people walk away with your intended message.

It’s hard to maintain – Fresh content drives more traffic! If you don’t update your website, people won’t have a reason to come back. Frequent updates start with simple processes. If your site is hard to update, updates will take more time. Content Management Sites (CMS) such as WordPress have built-in solutions to make updating a website easier. If you have a complicated website with few updates, consider simplifying your process.

If some of these factors apply to your website, you have taken the first step to improve your business! But you’re not done yet. You will need to conduct additional research to find the root of your website’s problems. Website updates may seem challenging, but they are worth all the effort in the end.