Comparison Advantage

Buying a new photocopier, a phone system or looking for a new energy supplier should be a piece of cake right? Well in today’s modern world we are spoiled with choice (and a lot of it) and it’s believed we as consumers like to do a lot more research and comparison than that of our ancestors.

Not only does this type of technology require a bit of smarts, it also needs to appeal to a large target market and offer simplicity and information all in one, now that’s a challenging combination to achieve.

About

Comparison Advantage are business and comparison quote experts enabling businesses to purchase office products and services easily. Since 2017 they have helped over 20,000 Australian businesses save an average of 20-40% by comparing their office technology purchases for Photocopiers, Phone Systems, Business Energy, Business Waste, IT and Workflow Software through their platform.

Project

Well where to start. Over 15+ websites (and counting) needing simplicity and enough information to inform consumers to take the next step and join the lead generation process.

All websites needed to cater for high traffic capabilities and large SEO spend. Optimisation and A/B testing was paramount to the success of each brand and target.  All websites and landing pages are also connected to a 3rd party Lead Management CRM as well as our own Hicaliber Lead Source plugin to track and measure conversions.

Challenges

Speed to market is key in this space so turning out landing pages as quickly, effectively and SEO friendly as possible were the key drivers to this project. This was all made possible with the base of our Hicaliber Launchpad Platform enabling us to support this business and its growing niche across multiple brands and industries.

Technology

Hicaliber’s Launchpad Platform, Hicaliber’s Lead Source, Lead Management CRM.

See it for yourself

We are proud of our work and love sharing it with the world. Go on, take a look.